Banana Swim Pass
Despite being a country girt by sea, Aussies aren’t swimming like they used to — leading to kids failing essential swimming benchmarks.
To get the nation back in the water and rebuild this essential life skill, we turned nature’s OG energy snack into a literal pass that gave Aussies free entry into pools across the country. We enlisted the help of Olympian champion Ariarne Titmus to inspire Aussies to dive back in the water.
Australia went bananas online and in the pool.
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