Night Noir

The new Samsung Galaxy S22 wasn’t just any phone release. It also included a new Night Mode that let’s even anyone shoot clear, bright footage in the dark without exxy lighting equipment. A feature Gen Z would totally get around. But how do we tell them when they hate advertising with a passion? We launch a whole new film genre on their favourite platform - TikTok. Featuring movies shot entirely at night on the Galaxy S22. We kicked things off with a launch film directed by Tig Terera before inviting creators to join in.